I dunno. From what little I know, KTM seems to be one of the few manufacturers that actually get involved at all. I ride a Triumph - they don't even bother showing up at big shows like the AIMExpo this weekend, let alone to rallies. I really like KTM bikes as well, and I'm trying to give my Triumph love but they don't care if I do or not. I've been watching the news on the prospective KTM 790 adventure and I'm really excited for it. If it tics all the boxes I expect it to, I'll likely jump ship and get a KTM.
Maybe it was a fluke and the others were right about things falling through the cracks. Maybe it wasn't. Personally, I have more respect for KTM than most manufacturers just for getting out there and showing up.