XLADV Demo's

I'm a market researcher by training so I find this stuff interesting.

Our forum is 95% male/5% female.

Our Facebook page is the same but our Instagram feed is actually a 91/9 split.

I tried to count all the female riders who've been featured on our IG feed but went back 6 months and got tired at about 36!  There are lots more, you can be assured of:

Screen Shot 2018-01-29 at 4.33.33 PM.png

I guess Instagram is a great place for following without being seen :) I don't know any other reason why there would be more women compared to the forum on Instagram. 

On my YouTube channel it really differs per age group as well. In the younger and older sections I get up to 19% women and then in the mid range down to 9% women. 

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