I purchased my new left over 2017 1290 Super Adventure R on February 3rd from a local dealer. The Salesman showed me the 2017 Power Parts manual at time of purchase, I bought the optional travel pack which was listed in the Powerparts manual. This option comes with Hill Hold Assist, Quick shift, Motor Slip regulation, and KTM my Ride. When we were finishing the paperwork, the service department took the bike and tried to install the features for me. About an hour after sale my bike is still in the back. I was then told they couldn't get the features installed because KTM's website showed my features as already installed, when in reality they actually weren't. How this works is, the KTM dealer puts in a purchase for the features on the KTM website. At that time a code is generated and that code is entered in the XC1 scan tool. This "unlocks the features purchased" Now I'm told they are contacting the KTM NorCal regional manager and I just need to hold tight. About two weeks go by and I hear nothing, so I decided to go in and see whats up. Found out they forgot about it and re-emailed the manager. 3rd week nothing, 4th week still nothing. I get tired of waiting and decided to call KTM customer support on my own. They basically kicked my dealer in the butt and told them to call KTM technical support. Now my dealer had issues even communicating with tech support, they would call leave a message and they'd hear nothing in return. I call customer service again and basically get told "WHAT DO YOU WANT FROM ME" so I yelled back at her saying "TO GET WHAT I F***ING PAYED FOR!" At that exact moment my KTM dealer called me and I hug up with her. They had been given new codes for my Travel Pack. Went in the next day, they installed the features in 5 minutes! When they gave the bike back I noticed KTM my ride was not on my list.... Everything else is there expect for KTM my Ride. They tell me they'll call technical support again, and I already know nothing will get done if I don't do some research. What I've discovered over the weekend is. My motorcycle has firmware version 033.33 in the digital display, the most current up to date firmware is 133.30. In the new updated firmware KTM had made KTM my ride standard on all models. This is why my Travel pack did not display My Ride. The problem I'm running into now is finding a technician that knows how to install the firmware. The dealer I purchased the bike from would do it for free but they have no idea what I'm talking about. The firmware requires the KTM XC1 scan tool that's fully updated and a special Orange KTM USB cable that connects to the motorcycle's USB plug in the storage compartment. The other end of the orange cable connects into a laptop, this is where the firmware comes from. The XC1 initiates the process. KTM offers no training on this process, all dealers are left in the dark until a customer comes in asking for the updated firmware. I was able to find one dealer near me that did it once and is a very intelligent guy, I trust him with this process. The only issue is payment. Who is going to pay this guy? I'm not because I already purchased the KTM my ride with the travel pack. I called customer support again and the same lady running my case took my call. I told her the situation and she told me "I don't care what the power parts catalog says, KTM my ride is not apart of the travel pack." I told her isn't that false advertising and against the law? She responded with "If you want KTM my Ride you'll need to pay for the 133.30 update." I was furious and told her I need to speak to a manager. She wouldn't transfer me! She kept telling me in a rude tone they can't do anything and I would need to pay for it. I called her a F***ing B**** and hug up. Called back trying to get a manager and they no longer are picking the phone up for my number. Way to go KTM!!! I will never ever buy another KTM product. I'm beyond pissed off that it's gone this far.