About a year and a half ago I was signing up for media access to go to Overland Expo West and on the application they asked me what my "Klout" score was. I had to look up what Klout was and found it essentially compiles all your social media accounts and then comes back with a score from 0 to 100 for how influential you are in your networks. Obama and Kim Kardashian would be about 100. Turns out I'm a 72! Klim is about the same but that doesn't mean I'm as influential as Klim; only that I'm as influential in MY network as they are in theirs (they're in a much bigger network). There's a similar score for websites called "domain authority." Tolga Basol of Ride Must Go On So that got me thinking... hey what if every sponsored ADV rider could sign up on Klout and then they and the brands sponsoring them could use that information in making various decisions? But that wasn't realistic so I thought hey, I'm an analyst by training; I bet I could come up with my own "score" so that's what I set out to do. In the course of that I began to talk with Michnus Olivier of Piki Piki and then later Iain Harper of Overland Junction. The three of us collaborated on this article and I will be presenting some of these concepts and more at the upcoming Horizons Unlimited get together in Yosemite in September. That article can be found here: "Sponsorship Advice for Riders and Brands" by Michnus Olivier published at Overland Junction.