I found this company, Outdoor Vitals, in the Nevada ADV page on Facebook today and thought they have a compelling business model. It's basically customer-direct so a much lower price point. They don't appear to be OHV-hostile so I thought they would make a good alternative to some of the tent and bag makers who are contributing to shutting down riding areas. They do donate 1% to groups providing food, shelter and clothing though so that's something everyone can agree on.
Here are a few goodies I'd be looking to buy (when my current gear wears out)
20 degree down bag. Very compact. $145!
$169 2.5p tent. 6x6x18" packed. 5lbs 3 oz! 3-4 season tent.