Picked me up a set of these new-to-me ear plugs called EarPeace and have been enjoying them much better than my drug store plugs. They work well and most importantly don't hurt my ears. I had to stop wearing these regular plugs because after a day or two my ears would just get so sore. I also like the little tube you can store them in and put on your keychain.
These are used extensively already in the music industry and a riding buddy, Kenny the sound guy, turned me onto them.
You can help XLADV out by using this link to buy some if you're curious