As if anyone cares. The "What I HATE about BMW" is the entry that got so many views and generated so much discussion on the Interwebs.
That last screed was more about BMW's GS brand becoming more "gS" (less dirt, more street), but I should note that there are a few things that are known to make the new GS/A 1200 LC bikes better in the dirt: longer swing arm that allows for more efficient rear suspension, a higher snorkel for those deep water crossing and the ability to retain front abs which makes it a lot more fun in dirt cornering. I'm sure the list is longer but since I don't own one yet, I can't say (although I would love to do an XLADV "project bike" ).
As far as my own '11 GSA (oil head) goes, what's not to love? The thing will go nearly anywhere, tractors well with that low enduro gearing, cruises comfortably on the highway and is arguably one of the most versatile bikes ever made. I can tour with a pillion, carve canyons, do track days or just ride out and do some very challenging desert tracks.
That versatility is a real value in that I don't need a truck and/or trailer with all that extra gas and time; I just hop on my bike and I go.
You have to love the heritage as well. I wish I could find it but there's a graphic I saw on FB somewhere showing an old R100 and said "a 40 year old BMW still looks better than any new Honda." BMW has really been around a LONG time. KTM, not so much. And even if it weren't for people like John Penton, KTM would still be making lame scooters. BMW's heritage shows in their attention to detail and the degree to which they will spend engineering time to not only make something work properly (rather than the cheap route), but will go back to fix things that may not have worked so well ('13 and half of '14 LC GS frames).
I can also admit to loving the GS riders. Many will call us smug, arrogant, etc... but my experience has been nothing but positive. I have met some really wonderful, kind and interesting people riding GS's over the years. They're amazing ride organizers too! They really know how to put an event together and have a great reputation (GS Giants). Other bike mfg's don't really have that halo.
I've bashed BMW for seeming to care less about the dirt rider over time but they do stand out for their support of off road training and do still hold the bi-annual GS Trophy competition.
BMW has become like a good friend to me. Sure, some of their traits may grate on my nerves from time to time, but they are still special to me and worth keeping around.